This post is about the `Status Quo` of YOOtheme, our future plans and the new product pricing. In the last 6 months we spent a lot of time developing and re-inventing the foundation of our themes. Namely, our new Warp 7 framework which is behind all our current theme releases and UIkit, our new front-end framework.
During the development of our latest themes we realized a rising complexity. Five years ago all we had to do was to make the theme look great in every browser. Nowadays, themes are much more feature-rich. They are responsive and we have to deal with all kinds of viewports and devices. Our latest Warp 7 release brings two new elements into the development: LESS and our new customizer. Making the customizer work great takes a lot of tweaking of all the different variables. Also, the demo content and style variations have become a lot more sophisticated and require a lot of work. In conclusion, we can say that each theme takes 2 months of design and development.
Over the years our user base has grown a lot. We receive more than 100 questions and 200 answers are given in our support center every day. Our statistics show that more than 60% of these issues get solved. The actual number is even higher, because many users just forget to mark their issues as solved. We will continue to improve the support, so everyone gets the answer he needs more quickly.
Over the last 2 years our team has grown to 20 people, including our full time staff and support team, to tackle all the workload. This includes regular theme releases, maintenance and updates of all our current products while developing future projects. We are a healthy growing business and have a lot of new ideas we want to bring to life.
All that said, we are preparing new pricing for all our products. This is the first pricing change in the last 5 years. We are adjusting them to compensate our growing team and the larger product range, so we can grow, improve and get better at what we do.Themes
- Basic: 49€
- Standard: 99€
- Developer: 299€
- Standard: 39€
- Developer: 59€
- Standard: 119€
- Developer: 179€
- Standard: 59€
- Professional: 179€
The new pricing will start on September 1st. So all of you have the chance to renew or reactivate your subscription with the current prices.