This post is about the `Status Quo` of YOOtheme, our future plans and the new product pricing. In the last 6 months we spent a lot of time developing and re-inventing the foundation of our themes. Namely, our new Warp 7 framework which is behind all our current theme releases and UIkit, our new front-end framework.
During the development of our latest themes we realized a rising complexity. Five years ago all we had to do was to make the theme look great in every browser. Nowadays, themes are much more feature-rich. They are responsive and we have to deal with all kinds of viewports and devices. Our latest Warp 7 release brings two new elements into the development: LESS and our new customizer. Making the customizer work great takes a lot of tweaking of all the different variables. Also, the demo content and style variations have become a lot more sophisticated and require a lot of work. In conclusion, we can say that each theme takes 2 months of design and development.